The Future of Agency Data Targeting
June 10, 2014—7:00 pm
Seamlessly connecting offline and online data for ad targeting – the dream got a bit closer last December when Starcom Mediavest and Axciom agreed to muiltiyear deal enabling the agency to access the data giant’s Audience Operating System. This occasion marked the first time Axciom had ever partnered with an agency. Mediavest’s Oleg Korenfeld and Steven Traykovski will detail how their agency is making the most of their partnership with Axciom and reveal the roadmap behind its long-term data strategy.
This session is perfect for brands and agencies.