The Forefront of Digital Media Innovation

August 19, 2013—8:10 pm

David Slayden of Boulder Digital Works, the post-digital studio within the University of Colorado’s ATLAS Institute, is well known for leading intense digital advertising workshops for agencies, but here the media scholar examines the supply side of the equation. Not a moment too soon as numerous publishers are boosting their revenue efforts with native advertising initiatives that leverage in-house creative studios.