The Atlantic’s Head-First Dive Into Digital

Having been around since 1857, The Atlantic has seen its fair deal of media upheaval over more than 150 years in operation. However, the company’s bold steps in meeting the digital revolution head on, including introducing a variety of consumer and advertiser products and forwarding a consolidated cross-platform approach, could be its most remarkable transformation. Associate Publisher Hayley Romer and Kim Lau, Vice President and General Manager of the Atlantic Digital, will discuss new initiatives to address changing consumption patterns, restructuring and adding new positions to better drive revenue and what it means to be a “product-oriented” publication.