The Ad Ops Guide to Multi-Platform, Programmatic Video
June 10, 2014—3:40 pm
For the first time ever, consumers are watching more video online than they are on a traditional television- choosing to watch video on mobile phones, tablets, connected tv’s, and even gaming consoles. Broadcasters and Publishers now face a new level of technical complexity required to monetize their video inventory on these devices, and with each screen presenting its own set of challenges, it can be hard to keep up. Join Erwin Castellanos, Chief Revenue Officer at LiveRail, for a break-down of what video ad ops professionals need to know for monetizing each screen including must know tips for embracing server-to-server ad requests, HLS streaming integration, reducing latency, and much more.