Taming the Viewability Beast

August 18, 2014—7:40 pm

For years it’s haunted publishers’ nightmares, but now that the MRC has lifted its advisory against transacting on a viewable basis, it’s time for digital revenue strategists to take on the beast – not that they haven’t been training for this battle. This session will cover reconciliation, dealing with vendors, negotiating with agencies and video viewability.