Taking Programmatic to the Next Level

August 18, 2014—6:40 pm

Yeah, you’ve got your RTB hookup and maybe you’ve set up a private marketplace or two, but frankly that’s child’s play. It’s time to up your programmatic game: sharing from MailOnline’s experience building up its operations, Yield Optimization Manager Steph Layser will guide you through expanding your program (and managing that expansion), analyzing bidding behavior, making inventory work harder and maintaining balance with direct sales.