Streamlining Native Management
June 10, 2014—7:00 pm
For publishers, launching a native product is a bit more complicated than issuing a press release and calling all your advertisers to let them know the good news. It may take a fair deal of effort to work out the technical challenges – such as bridging content management systems and ad servers – before the initiative runs smoothly. The Washington Post shares the development of their BrandConnect product, including overcoming obstacles on the back-end.
This session is perfect for publishers.