SpotX Breakout: Monetizing Video — Video Content Optional

This is a holistic video strategy overview. What are all the elements of a comprehensive digital video strategy? We’ll discuss private marketplaces, the open marketplace, outstream, and – for broadcasters – linear-digital streamlined selling (a/k/a programmatic TV). How do you balance these programs to drive the most revenue? What are some key best practices in managing so many transaction channels?