Sponsor/Attendee Breakout: Winning IT’s Seal of Approval

Over the years, operations has changed but so has IT. IT now maintains a slew of relationships – outside vendors, editorial, ops, marketing, sales teams and don’t forget the C-Suite. Colin Osburn has worked both the buy and sell side in his many years in IT and he’s recently been writing about how to sell to IT (both internally or as a potential partner). This fireside chat with Colin and subsequent group discussion is open to both sponsors and publishers as we delve into how IT can help find and implement best-in-class solutions that save time and money in building more efficient and effective operations.