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About the Session:
Moving to Programmatic Guaranteed – Yield Strategies for Automated Trading
Oli Whitten, Commercial Director of The Rubicon Project EMEA, will be talking about the benefits of Private Marketplaces and the Rubicon Project’s successes in the field – for Brand, Agency and Publisher. The Rubicon Project has run incredibly successful Private Market Place Summits in London, Paris and New York to date. Through these summits many private marketplaces have been set up with the benefits felt throughout the digital advertising chain. Join the experts and find out how The Rubicon Project can help you build your revenue in this insightful session.
The Rubicon Project EMEA
Oli heads up Rubicon Project’s commercial business across Europe, managing a team focussed on consulting online publishers on effectively and efficiently monetising their digital advertising inventory using REVV, Rubicon Project’s real-time trading platform. This ensures each online advertising impression is sold through the best channel for the highest price possible, whilst protecting their brand, to maximise publishers’ online yield.
Based in London, he joined the Rubicon Project three years ago and built the European team. Prior to that he spent four years at AOL as Director of Publisher Services. His team oversaw the integration of European display and video inventory with affiliate, email, co-registration, text links and mobile inventory from acquisitions including buy.at, Tacoda and Advertising.com. Before that, he taught English for two years in Japan.
Oli has an MSC in New Media and Information Systems from the London School of Economics and a degree in History of Art from the University of Manchester, and also studied Journalism and Communication Studies at Hawaii Pacific University. He enjoys travel and snowboarding in his free time.
About the Keynote Sponsor:
The Rubicon Project is leading a revolution of the online advertising ecosystem through the innovation of a next-generation infrastructure and a powerful, open marketplace engineered to enable publishers to more effectively compete in today's market.