Session Sponsored by:
About the Session
The New Premium: Challenges & Opportunities in Selling Audience and Performance
How do publishers get premium value from their audience, not just their content? How do publishers set up operations to win a bigger slice of performance budgets? Ben will be discussing the opportunity for "indirect premium" impressions, finding pockets of high-value audiences hidden in remnant inventory, and structuring operations to execute large, direct-sold deals via exchange platforms.
About the Speakers
President and Cofounder
Ben oversees the company's worldwide sales and operations efforts. Prior to founding Admeld, Ben was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform.
Ben serves on the IAB's Networks and Exchanges Committee and is a regular industry speaker on monetization strategies for premium online publishers, yield optimization, data, and Real Time Bidding (RTB).
Prior to launching MEDiA iQ DIGITAL, Gurman Handal set up the online ad network, A&NY Media, for the large publishing group Associated Northcliffe Media. From when he joined in 2007 till present, the A&NY Media network was a major catalyst in positioning Associated as the most advanced online UK publisher, boasting a robust technology infrastructure and a highly impressive client retention rate. The network quickly became a central resource for the publishing house, spreading digital to various on and offline divisions throughout the group.
Gurman started his career in 2003 as an intern, when he joined AdLINK Internet Media. It was here his reputation for endless energy and passion for the online advertising space grew, excelling particularly in areas of analysis and optimisation.
About the Sponsor
Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.