Sponsor Breakout Session D: OpenX

March 06, 2012—5:00 pm


About the Sponsor

OpenX AdMonsters Sponsor

OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.


About the Session

A New Strategy to Dramatically Lift Yield

Under pressure to grow revenue from your non-guaranteed inventory? Having a difficult time managing your third-party demand channels? Don’t leave money on the table! Join OpenX to learn how a radically new approach to revenue optimization makes your demand partners work harder while reducing latencies and discrepancies. Plus learn how a more scientific approach to managing third-party revenue channels gets you more revenue with less hassle. This is a must attend session for Yield Managers, Directors or VPs of Ad Ops, CROs or VPs of Sales.