Sponsor Breakout E: aiMatch

About the Sponsor

aiMatch delivers a single solution for publishers to create, forecast, deliver and analyze online media products.

Delivering solutions for online advertising has been our passion for over 10 years.

About the Session

Empowering “Ops Stars”: Take control of your data to increase the value of your inventory

There is a lot of conversation about 3rd party data to augment inventory value but what most people aren’t talking about is the opportunity in 1st party business data – your data. Your business data is the cornerstone of your business. This is the information that allows publishers to understand how to maximize their inventory. Publishers need • to be able to model and test inventory packaging and consumption, creating products that maximize yield. • tools that make it easy to create proposals, negotiate and fulfill transactions with Advertisers and Agencies. • a solution that captures all of the data from these transactions, in one system, that gives the insight to make smart business decisions.
aiMatch will discuss how ad operations enable sales to increase revenue and become an “Ops Star”