Sponsor Breakout D: ADTECH

About the Sponsor

ADTECH’s integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats.

About the Session

Content Today: Connecting Ads, Data and your Audience

Content, content, content – Everyone is talking about content. What’s the best way to monetize it? Creating engaging and compelling content is challenging, connecting your data to drive results shouldn’t be. This session will highlight challenges, review solutions and share ideas on generating revenue.

About the Speaker

Dirk Freytag
CEO ADTECH & SVP Aol Advertising
AdTech

As CEO of ADTECH, Dirk Freytag oversees the strategic direction of ADTECH, a global leader in the interactive space.  ADTECH creates digital advertising solutions for publishers, ad networks and agencies including a suite of integrated ad management products for display, video and mobile advertising. Since taking on his role in 2005, Freytag has increased the company’s annual revenue by 50% each year, in addition to bringing on more than 200 global clients in the United States, Australia, South Africa, Asia, Thailand and others.  In addition, as the Senior Vice President of AOL Advertising, Dirk leads both the Product and Technology divisions, focusing on bringing innovative products to the marketplace.