Sponsor Breakout C: Pubmatic

About the Sponsor

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

About the Session

The Audience Selling Strategy For Publishers

What publishers think audience targeting is and what agencies think it is are not necessarily the same thing. A recent PubMatic/Digiday study showed that while publishers believe advertisers prefer to buy audiences directly from them, in fact, advertisers are leveraging DSPs and ad networks to reach audiences far more frequently. At the same time, the demand for audience targeted campaigns has grown significantly in the past few years and has shown no signs of slowing down. Expanding further on their earlier overview, this presentation from PubMatic will show how publishers can gain the greatest control over their audience data and how to build an actionable monetization strategy around it.