Sponsor Breakout C: OpenX – OpenX Enterprise: Advil for Ad Ops

About the Sponsor

OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products are used by more than 200,000 websites in more than 100 countries and execute more than 350 billion ad transactions each month.  www.openx.org

About the Session

Learn how the brand new OpenX’s Enterprise ad server introduces a breakthrough approach to classifying, packaging, and selling ad inventory so publishers can grow revenue, reduce costs, and most importantly, reduce their ad operations headaches.

Topics covered:

•  Why your ad server should not get in the way of serving ads. Removing the impediments to traffic a signed order.
•  If change is inevitable, why does it feel so impossible? A new approach to mid-flight optimization.
•  Just because predicting the future is hard, doesn’t mean it has to be this bad.  Smarter and more accurate forecasting algorithms are coming.
•  You can’t sell what you can’t describe. How to solve the inventory classification problem you don’t know you even have.