Sponsor Breakout B: AdMeld

About the Sponsor

Yield Optimization for Premium Publishers

AdMeld helps the world’s top publishers maximize their ad revenues and sell every impression smarter, safer, and on their own terms. www.admeld.com

About the Session

Media Trading: This Ain’t Your Father’s Advertising Industry

The role of the ad operations professional is changing. Tools that help publishers generate the types of margins modern media organizations must achieve are constantly evolving.  Being an ad ops leader means making well informed revenue based decisions that impact the bottom line. In this breakout session, Jason Kelly, Chief Media Officer of Admeld, will discuss operational leadership and demonstrate some of the most cutting edge platform and analysis tools. This deep dive will cover the latest capabilities and achievements across Private Ad Exchanges, Data Management, and Real-Time-Bidding.

About the Speaker

Jason Kelly
Chief Media Officer
AdMeld

The role of the ad operations professional is changing. Tools that help publishers generate the types of margins modern media organizations must achieve are constantly evolving.  Being an ad ops leader means making well informed revenue based decisions that impact the bottom line. In this breakout session, Jason Kelly, Chief Media Officer of Admeld, will discuss operational leadership and demonstrate some of the most cutting edge platform and analysis tools. This deep dive will cover the latest capabilities and achievements across Private Ad Exchanges, Data Management, and Real-Time-Bidding.