Fueled by new technologies and data, audience-based buying is expected to grow at a 34% CAGR through 2011. More than ever, ad operations executives need to master the tools and strategies for selling audiences effectively and educating their organizations about the opportunities and pitfalls of this new landscape. In this session Ben Barokas, Co-Founder and CRO of AdMeld, will outline how publishers can analyze their audiences, identify trends in buyer behaviors, and use technology to take advantage of high-potential revenue opportunities while protecting their data and brands.
Ben oversees the company’s worldwide sales and operations efforts. Prior to founding AdMeld, Ben was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform. Ben serves on the IAB’s Networks and Exchanges Committee and is a regular industry speaker on monetization strategies for premium online publishers, yield optimization, data, and Real Time Bidding (RTB).