Sponsor Breakout A: DoubleClick
March 08, 2011—5:00 pm
About the Sponsor
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
About the Session
Simplicity, Performance, Integration: Video Ads with the New DFP
Online video advertising is now a multi-billion dollar market globally and on track to surpass the rest of display. The video value chain is complex, fragmented and changing more quickly than ever before, and DoubleClick continues to work closely with clients to develop the industry’s leading video ad server. DFP Video Product Manager Payam Shodjai will lead a hands-on, interactive session on the next generation of DoubleClick’s video advertising solutions for publishers.