Sponsor Breakout 1: aiMatch – Empowering “Ops Stars”: Taking a leadership position within your organisation
June 14, 2011—3:00 pm
About the Sponsor
About the Session
Title: Empowering “Ops Stars”: Taking a leadership position within your organisation
Your business data is the cornerstone of your business. This is the information that allows publishers to understand how to maximize their inventory and revenue, and much of this data resides within the domain of the ad ops team in your ad platform.
Learn how aiMatch helps you deliver:
- Accurate forecasting on impressions and revenue
- Increased revenue opportunities to the sales team
- Key Management Reporting Metrics to business leaders
- Decreased time to market on new ad initiatives
- Optimal use of current resources
Publishers need:
- To be able to forecast and test inventory packaging and consumption, creating products that maximize yield.
- Tools that make it easy to create proposals, negotiate and fulfill transactions with Advertisers and Agencies.
- A solution that captures all of the data from these transactions, in one system, that gives the insight to make smart business decisions.