Solving Sales Issues with Yield Management

November 11, 2013—6:30 pm

From rate card issues to offering the right ad products, ad operations is there to both help sales sell and, at the same time, make sure revenue grows. But, those concepts aren’t always aligned. Varun Gupta, Director of Yield Management & Business Intelligence at, will lead a discussion on how proper yield management approaches can ensure that both sales and revenue goals can be achieved.