Social Share and Follower Ecosystem

About the Session:

Social Share and Follower Ecosystem

The session will investigate how Linkedin as a publisher helps expand its professional audience network by allowing them to share relevant content or follow companies of their interest. The success of our follower ecosystem worldwide has given LinkedIn members the ability to opt-in to receive information only from companies that they have previously identified.

About the Speaker

Tabrez Contractor is the Head of Ad Operations for APAC at LinkedIn. Tabrez’s role at LinkedIn is to drive operations for the various Marketing and Hiring Solutions campaigns crafted for customers of the world's largest professional network and delivering solutions that enable them to reach out to a targeted group of professionals from across the world.

Tabrez comes with more than seven years of experience in the internet industry. At his last stint prior to joining LinkedIn, Tabrez was heading online advertising operations at Reliance BIG Entertainment Private Limited. Having mastered this marketing function, Tabrez has developed a very strong and impressive knowledge-base of publisher business and ad networks. He has honed his skills working with some of the best companies in the Internet industry viz., Times Internet Limited, Mediaturf Worldwide and Rediff.com.