About the Session
Session title: Automated Trading in Australia
Marc Lomas of Cadreon Australia and Ben Grace from Accuen are taking to AdMonsters Sydney to discuss the world of Automated Trading.
They’ll be taking a holistic view of the emerging trend toward programmatic buying in the display space discussing the function and best use of Automated Trading Desks (ATDs), their thoughts around Private Exchanges, the use of dynamic creative, Data Management Platforms (DMPs) and more.
About the Speakers
Head of Operations
Marc Lomas Head of Operations at Cadreon Australia (Part of IPG’s Mediabrands). Marc helped launched the Cadreon operation in the Australian market early 2011 where as Head of Operation he is responsible developing digital strategy, new technology, data development, inventory partnerships and innovation across the trading desk solution. Before Cadreon Marc worked across a diverse set of roles across the Mediabrands portfolio of companies including Group Director of SEO and Social at Reprise Media and Head of Performance a Universal McCann. Prior to Mediabrands he worked for many years at a specialist direct response division of Aegis Media in London.
Marc has been working at the forefront of digital media and technology many years, gathering experience in leading roles across most digital channels. This unique broad depth of experience provides a solid holistic understanding and approach to digital strategy and planning.
During his career Marc has worked on an impressive portfolio of clients including Microsoft, Target, Coles, Origin Energy, Sony, Hyundai, Kia, HBOS, Dell, bSKyb, Norwich Union Aviva and Diageo.