SEO that Works: How Publishers and Site Owners Find the Balance between SEO and Editorial (Content)

About the Session

The success of any publisher when they find the right balance between ‘content’ and ‘SEO’ is tangible; and more often has a lasting impact on their business. However this is much harder to do than most people realize. Rajitha is an industry expert in helping customers build these long-term SEO strategies. He will not talk ‘SEO 101’ but rather spend time discussing issues and trends he deals with daily. Issues range from link-building, semantic searches, socially enhanced searches, and integration with CRM. He will also share learnings from recent projects showing how SEO integrates with website design, structure, and language. His session is perfect for operations leaders looking to finding the balance between SEO and editorial (content).

About the Speaker

Rajitha Dahanayake

Founder and CEO, eMarketingEye

Founder and CEO of eMarketingEye, Rajitha is an experienced online marketing professional with over 12 years experience. Specializing in the formulation of end-to-end online marketing strategies, Rajitha has hands on experience in Search Engine Optimization (SEO), Pay per Click (PPC) Marketing, Social Media Marketing, Google Analytics, E-mail Marketing etc. His expertise and commitment has resulted in eMarketingEye becoming an Asian thought leader in online marketing with several awards and accolades from the company’s inception. Prior to founding eMarketingEye in 2007, Rajitha headed the Online Marketing team at Open World providing e-commerce solutions to the travel and hospitality industry. He also worked as a consultant and as an e-marketing analyst for a number of other companies. Rajitha holds a Postgraduate Diploma in Business Management from the University of Colombo, a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing (CIM) UK and an Honours Diploma in Network-Centred Computing from the NIIT.