Ruby Sponsor Session: PubMatic

About the Sponsor

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

About the Session

Climbing the Data Mountain

The Digital Age has given publishers access to mountains of data that can lead to new revenue streams or overwhelming challenges. How can publishers efficiently sift through all their data to find revenue-generating insights? Chip Schenck, PubMatic’s VP of Publisher Sales, will discuss how to leverage RTB-based insights on non-guaranteed inventory to drive revenue and improve the yield on your guaranteed inventory.