Ruby Sponsor Session: Operative – The Transformation of Ad Operations Into Revenue Operations in Brasil

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About the Session 

The Transformation of Ad Operations Into Revenue Operations in Brasil

As the digital advertising industry experiences rapid growth in Brasil, this places tremendous pressure on media companies' Ad Operations teams to quickly scale. Resource constraints and inefficient processes, however, have made it extremely difficult to keep up with the pace. Now more than ever, Publishers in Brasil will have to change to survive in the long term. The good news: it is the perfect time to transform your Ad Operations organization from a tactical data entry function into a more strategic Revenue Operations role. Maria Athayde, Operative’s General Manager in Brasil, offers insights into how Ad Operations can transform their teams and gain their rightful seat at the executive table.

About the Speaker

Maria Athayde
General Manager
Operative Brasil
@mathayde

As the General Manager of Operative's office in Sao Paulo, Brazil, Maria Athayde spearheads the company's expansion in the local market, and leads its world class Ad Operations organization. Prior to Operative, Maria led online media projects and strategies at UNICEF Brazil as the New Media Officer and consulted on government technology projects at TerraForum Consultores and Conselho Nacional dos Secretários de Educação as the Marketing and Communication Consultant. Earlier in her career, at Abril Group, one of the largest publishing companies in Brazil, Maria successfully heightened Abril’s online presence by implementing new interactive website features and developing premium multi-channel advertising solutions. Maria holds a bachelor degree in Marketing & Advertising from Escola Superior de Propaganda e Marketing (ESPM), in Sao Paulo. She also attained certifications in Marketing and Project Management from University of California in Irvine and New York University.