Ruby Sponsor Session: OpenX
March 06, 2012—2:45 pm
About the Sponsor
OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.
About the Session
Crush Your Revenue Goals
Our world is changing. Ad ops professionals are now responsible for optimizing revenue from all demand channels – including non-guaranteed. But big challenges loom. Managing the complexities is time-consuming. Latencies and discrepancies are growing. And few publishers know what their inventory is really worth. Tim Cadogan, CEO of OpenX, explains why OpenX acquired LiftDNA to solve these challenges.