Ruby Sponsor Session: Emediate – Time for a change, take control of your ad server

About the Sponsor

Emediate is the leading provider of ad serving technology in the Nordic countries. Since its inception in 2001, Emediate has grown rapidly and presently employs 35 passionate people in ten countries.

Emediate’s continual growth is based on impressing our customers with wit, grit and customer-profit. Our extensive support takes our customers by the hand, we offer more than an ad server – and we customise our solutions to their needs. A combination that’s earned us a best-in-test award and a ‘Gazelle’ prize — an award given to Denmark’s fastest growing profitable companies – four years running.

With our ad serving product — EmediateAd — we provide web publishers with a complete system for managing, targeting and forecasting digital ads – online and mobile. Currently, we handle more than 45 billion ad impressions per month. With a world-leading brand protection tool — SiteScreen — we prevent online ads from running alongside unwanted content. SiteScreen is based on award-winning semantic content recognition technology

About the Session

Topic: Time for a change – take control of your ad server

A paradigm shift is about to come; where an ad server must stop serving ads and start serving its clients. Ad serving has traditionally been driven by technology instead of customer needs. We’re spotting a trend where clients start taking control over their online environment and ask: what can my ad server do for me? instead of asking what can I do with my ad server? How did we succeed in making our customers the best ambassadors of Emediate’s ad server?

About the Speaker

Jonas Rundberg, CTO, Emediate

Jonas joined Scandinavian based Emediate in March 2010 and leads the technology innovation strategy. Jonas has a wide experience from technology and leadership, ranging from poker development manager at bwin -one of the worlds largest online gaming companies, to working as submarine Officer in the Swedish navy.