Ruby Sponsor Session: Brightcove

March 01, 2012—7:05 pm

About the Session


"Boosting Ad Revenue Growth with Video".

Video presents an enormous opportunity to grow your audience and generate new advertising revenue. Rather then focus on specifics such as ad formats and impression frequency, a better approach would be to plan to monetize the audience you are building at your site, and not simply the video. Think about monetising your audience, rather then your video. Dennis will share with you case studies of how successful brands and media companies generated premium ad revenue with video.


About the Speaker


Dennis Rose

Vice President, Asia Pacific, Brightcove


Dennis Rose joined Brightcove in 2010 to lead the company’s strategic investment in Asia-Pacific. He brings more than 30 years of experience in IT companies including seven years experience in Latin American and the Caribbean and nine years in Asia-Pacific. His current responsibilities include developing the strategic go-to-market plan for the region, establishing business operations in key markets, building and developing the field organization and implementing the sales, marketing and channel partnerships to achieve the business goals in this important area of investment for the company. Dennis previously led overall business operations for Citrix Systems in the region. He is based in Singapore and holds an M.B.A. from Boston College and is a graduate of the Stanford University Executive Program in International Business.