Ruby Sponsor Session: AdMeld
March 08, 2011—2:45 pm
About the Sponsor
Yield Optimization for Premium Publishers
AdMeld helps the world’s top publishers maximize their ad revenues and sell every impression smarter, safer, and on their own terms.
About the Session
The Future of Advertising
The past few years in the media/advertising industry have been marked by both significant technology innovation and disruption. We find ourselves inundated by three letter acronyms and ecosystem charts. 2011 marks the year of continued media evolution and in order for that to happen, ad operation gurus need to get down to business. Now more than ever, publishers and agencies are becoming increasingly aligned working together on behalf of their clients, and the market is moving in favor of publishers creating new opportunities. Ad operations is
no longer about just trafficking ads and pulling avails, but also about making smarter revenue decisions for the publishing organization. In this keynote, Jason Kelly, Chief Media Officer of Admeld, will discuss cross media industry trends, data management and the evolution of programmatic buying and selling as they play into the future of advertising.
About the Speaker
Jason Kelly
Chief Media Officer
AdMeld
The role of the ad operations professional is changing. Tools that help publishers generate the types of margins modern media organizations must achieve are constantly evolving. Being an ad ops leader means making well informed revenue based decisions that impact the bottom line. In this breakout session, Jason Kelly, Chief Media Officer of Admeld, will discuss operational leadership and demonstrate some of the most cutting edge platform and analysis tools. This deep dive will cover the latest capabilities and achievements across Private Ad Exchanges, Data Management, and Real-Time-Bidding.