Revenue Intelligence: Bridging the Great Divide With a Holistic Approach

March 04, 2013—4:30 pm

The fragmented advertising ecosystem has resulted in a complex set of operational tools deployed by Ad Ops pros, creating a chasm between advertising and content that ultimately diminishes total revenue potential. ‘Revenue intelligence’ is here: with recourse to more holistic revenue management that bridges this new ‘great divide’ and helps radically advance efficiency and increase revenue.