Reaching Out With Audience Extension

Whether to fill out campaigns lagging on-site or to draw larger buys from major advertisers, audience extension efforts – that is, buying third-party inventory targeted using a site’s audience segment/s – have proved quite effective, with publishers amping up their efforts as more technology vendors offer solutions. As Advance Internet has been in the audience extension business for a while now, Director of Operations Kerel Cooper will draw on his experience to describe best practices as well as the opportunities therein.