Putting Analytics to Work for Ops

February 24, 2014—6:50 pm

David Katz knows analytics. David Katz loves analytics. He even organizes Adverlytics, a regular get-together for digital advertising professionals wading in the waters of analytics. Previously a buy-side specialists at the likes of MediaVest and Cadreon, Katz is the brain behind the latest version of Time Inc’s Amplify platform, which leverages the media company’s brands, data and content for unique advertising products. Katz will expound on and lead a discussion around where ops and analytics wind together, best practices for building analytics skills within ops, and how ops and analytics can work together for the benefit of both parties.