Pump Up the Native Volume

August 18, 2014—7:40 pm

Still a nascent revenue channel, roles and tactics for native campaign planning, execution and optimization are hazy at best. Discovering how best to work this stream requires creative thinking – and we’re not just talking about the content element. Mansueto Ventures’ Steven Suthiana will dive into native strategy and focus on amplification: using content distribution services and social media to extend reach and boost performance.