Programmatic Reporting: Ending The Spreadsheet Nightmare

How can we say we are programmatic, when we still use Excel to make our ad ops decisions? As digital media further splits into more channels from display, to video, mobile, social, native and more, the number of partners and systems you work with increases. Despite your ad server claiming to have everything included in “the stack”, you still find yourself logging into many systems on a daily basis. Ad Ops teams still need to log into Ad Networks, Analytic tools, DMPs, CRM Systems, Data Partners, Workflow UIs and even multiple ad servers, DSPs and SSPs. In this brief session, we’ll show you how all of the data and reporting from these systems are unified.

Hear from Casey Steele and James Curran from STAQ and Katie Steiner from Match Media on how it’s possible to automate your reporting and scale with an industry that continues to expand, not consolidate.