Programmatic 2.0: Are You Ready?

When programmatic blended RTB and direct sales to launch Private Marketplaces, it established the transition of programmatic from remnant to a significant part of publishers’ larger revenue vision.  How does programmatic scale with that evolving impact on publishers’ businesses?  How can we collectively prepare for the future of programmatic by interweaving execution, strategy and vision that is inherently part of the decision making in revenue planning? Join PubMatic’s discussion with Advance Digital and Sporting News as we look to the future of programmatic and how publishers are preparing for the next phase toward its mainstream integration.