Platinum Sponsor: The Rubicon Project – Data Drives Revenue Performance

October 11, 2010—3:30 pm


About the Sponsor

Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 750 billion ad transactions for more than 340 of the largest properties on the Internet.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 500 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund.


About the Session

‘Data Drives Revenue Performance’ looks at the metamorphosis of raw data into actionable and valuable audience segments, and the various ways publishers can benefit from this data and subsequent audience segmentation. It also explores how data can be leveraged variously in segmentation strategies, yield optimization, ad targeting, and other marketing tactics.  It explores the issues UK publishers face in building these audiences – namely scale, technology and science – while also examining the fragmented, and truly nascent, online data ecosystem in the UK.