Platinum Sponsor Session: DoubleClick

About the Sponsor

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

About the Session

Breaking Barriers: Matching Ad Operations to Business Strategy

Today the way users are accessing and consuming content is significantly changing. While they may have been enjoying the recent Super Bowl game on their television or laptop screens, they were not shy of searching for terms relating to Superbowl commercials from their mobile devices and laptops. In fact, during the game, 41% of search queries relating to Superbowl commercials came from mobile devices. To keep up with this changing user behavior, publishers need to adapt content to multiple formats across different platforms and devices. However, monetizing that content across these different platforms, makes ad operations complex, time consuming and sometimes, confusing. As advertisers adapt to newer channels for buying cross-platform, cross-format inventory, the degree of ad operations complexity only increases. This session will introduce technological solutions that ad operations teams can leverage to meet these challenges and break the barriers to growth and revenue by matching their ad operations strategy to their business strategy.