Platinum Sponsor Session – DoubleClick
March 07, 2011—4:15 pm
About the Sponsor
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
About the Session
So You Want to be an Online Publisher?
The rapid pace of change in the digital media landscape has created unprecedented challenges and opportunities for publishers. Google Senior Product Manager, Josh Cohen, will explore the role of technology as an asset that can empower publishers to profit from new buying channels, ad formats and devices.