About the Sponsor
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
About the Session
Audience-based buying is fundamentally changing the dynamics of digital advertising, and yield managers and exchanges continue to evolve. While some publishers may find these trends alarming — arguing that new technologies are causing a disruptive power shift toward agencies — many sellers are realigning their internal operations and sales efforts to not only survive, but thrive, in this new landscape. In this discussion, we’ll present insights into how Google is making significant investments in the digital advertising ecosystem, and how DoubleClick’s new tools and technologies will benefit publishers directly.