Pete Robins: Scalable and Simpler: The next step for digital advertising?

April 14, 2011—1:15 pm

About the Session: 

Scalable and Simpler: The next step for digital advertising?

There is no doubt that it is exciting times for digital advertising as new companies and capabilities are announced on a weekly basis. None of this matters however if the solutions don’t scale and it’s too complex for advertisers to move advertising spend online. Streamlining the buying and selling of digital advertising is necessary for there to be progress. A focus on operations will drive this industry and differentiate the winners from the losers.


About the Speaker

Pete Robins

Founder and Owner of Agenda21


Fifteen years ago, Pete spring-boarded from a traditional media buying planning background to become one of the UK’s first digital media planner buyers. He then quickly progressed to European Digital Media Planner Buyer for Modem Media and by 1999 was ready to launch his own agency: media21, one of the very first specialist digital media agencies in the UK. In the same year he also co-founded the digital media creative agency Glue.

Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on MediaCom’s Board of Directors, before setting up agenda21 in 2005 to try to build a more forward thinking digitally led media agency.

Pete is Vice Chair of the Institute of Practitioners in Advertising (IPA) Digital Media Group and was ranked 3rd in Campaign’s top 10 “Online Pioneers”. He also likes fish and chips and in his spare time, regularly competes in triathlons.