Peas in the Pod: Analytics & Ops

It ain’t about the data, but what you do with them – hence why analytics keeps growing in importance within media companies. Just like operations, analytics spreads to many divisions of an organization, hence why magic happens when the two departments are properly aligned. Huffington Post VP of Operations Jorge Urriutia del Pozo and the VP Consumer Research & Analytics will detail the various analytics teams at AOL and HuffPost, including how they work with operations and various challenges the two overcome. They will deep dive into specific examples where data and research drove changes to the sites.