Session Sponsored by:
About the Session
Session Title: The Audience Opportunity
Exchanges and DSPs have revolutionized display media buying in recent years as buyers leverage their audience data to extract value that previously didn't exist from indirect inventory. We'll discuss how the sell-side can take the next step in this revolution and extract maximum value out of their inventory by treating their audience data as an asset.
About the Speaker
Business Product Manager
Sean Harvey is a Business Product Manager for DoubleClick publisher display products. A wisened DoubleClick veteran, he is currently focused on levelling the playing field for their publisher customers with respect to data transparency and monetisation, as well as sub–syndication capabilities for DoubleClick's ad network customers and large publishers.
Sean is also a highly respected user privacy expert in our industry. Before Google, he spent several years working at the United Nations Development Programme.
About the Sponsor:
Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising.
The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.