Partner Session: MMA – Driving Mobile Business in Austria

About this Session

Driving Mobile Business in Austria

Mobile Marketing Association Austria was founded in 2005 to leverage mobile business. The types of mobile services have changed rapidly in the last few years, and MMA workgroup projects are successfully driving standardization and awareness in the areas of ad spending and mobile inventory reach. In addition to these projects, regular studies on the local market provide the insight needed for publishers to drive their business.

About the Speaker

Peter Hofbauer
Vice President Mobile Marketing
DIMOCO - Direct Mobile Communications

Peter Hofbauer, CEO of Mobile Marketing agency Lucy Marx and board member of MMA Austria, has been heading up DIMOCO’s Mobile Marketing business unit since 2007. DIMOCO was one of the founding members of the Austrian Chapter of Mobile Marketing Association back in 2005. Before joining DIMOCO, Peter headed up marketing at TOPCALL International and acted as proxy for the Vienna based company. After his studies at Vienna University of Technology he had spent a couple of years as software developer and VoIP product manager at Kapsch CarrierCom, as well as consultant at T-Mobile.