Panel Discussion: Video

May 15, 2012—5:30 pm

About the Session:

This is a panel discussion based around monetising a side of the industry that whilst popular with users hasn't quite figured out best practices when it comes to yield. The amount of money ploughed into Search and Display is disproportionate to time spent in comparison to Video – this panel will look at addressing this issue and look at those in the industry who are making strides in the right direction to offer advice and best practice.

About the Panellists

Brian Fitzpatrick
Managing Director, Europe

Brian is charged with leading the growth of agency, ad network and publisher partnerships as well as the management of operations across all European markets. Most recently, Fitzpatrick was managing director for Europe for The MIG (Media Innovation Group), a WPP Digital company, where he oversaw the enterprise from start-up to one of the industry’s most successful agency technology businesses. Previous positions include roles at Lyco Europe, GAME U.K. Ltd., and Mediacom where he helped brands take their first steps in online advertising in 1997 when the medium was in its infancy.

Matthew Breen
Head of Video
Media Contacts


Matthew studied Commerce at University Birmingham prior to joining MPG Media Contacts as a graduate in the broadcast team. He was promoted to broadcast executive and later became a manager within the team tasked with planning and buying TV campaigns for MPG Media Contacts’ clients such as KIA, Freesat, Rightmove and Admiral. Matthew played a key role in establishing the agency’s Video Integration Unit, with the purpose of enhancing greater knowledge and understanding of the role of video within communications. Becoming Head of Video in 2010, Matthew now works across all agency clients between the broadcast and digital teams to align online and offline media.

Barry John
Ad Ops & Inventory Controller
Channel 4

Barry John has served as Ad Ops & Inventory Controller for Channel 4 since 2010. Previously he put in time at the BBC Worldwide and Virgin Media in the role of Head of Advertising Operations at both companies.


Rhys Mclachlan
Director of Corporate & Business Development


Having spent 16 years working in media agencies, in November 2011 Rhys Joined Videology as Director of Corporate & Business Development. In this role Rhys is responsible for managing client relationships across the UK market for Videology. The role also encompasses the expansion of the Videology product into new markets and across new platforms and devices.

Videology is a platform to manage addressable advertising. Managing addressable advertising includesforecasting, pricing, reservation and proposal management, campaign management, reporting, and global yield optimisation.

Rhys spent the first eight years of his media career as a TV buyer at Universal McCann, before moving
to MediaCom, for another eight years, as Head of Implementation, progressing to Managing Partner -Futures.

Typically for a middle-aged male working in media, Rhys looks to fight the inevitable advances of age by participating in triathlons and long distance swimming events and, is closely monitoring the success of Wayne Rooney’s hair transplants.