OPS Markets Afternoon Keynote: Tim Gentry, Guardian News & Media

February 09, 2012—7:20 pm

Session Title: 
Transformation and Data Driven Advertising


Learn how The Guardian are harnessing the forces of change embodied in programmatic trading to help shape their transformation into an open, digital first, global news organisation, and making data & innovation the driving force in their Display Advertising business. 


About the Keynote

Tim became Head of Optimisation & Effectiveness in 2010, and leads a team that work to ensure that The Guardian delivers value - for advertising partners and as a business - across all platforms and geographies. The team focus on using data, technology and insight in order to optimise advertising performance, pricing, inventory development. 

Responsible for monetisation and revenue delivery, he has seen a 2.9x increase in the Guardian’s Digital Display revenues over this time, and driven The Guardian’s pioneering work in automated trading, audience targeting and performance optimisation. Tim has been with the Guardian since 1996, was Client Advertisement Manager from 2003-06, and led development of the pricing strategy that enabled the transformation from broadsheet to Berliner format and grew revenues 10%. As Commercial Effectiveness Manager from 2007 he was responsible for the newly merged print & digital departmental delivery against KPIs, including revenues, which were consistently ahead of plan throughout.


Prior to joining the Guardian Tim worked with Emap where he spent three years following graduation from Imperial College.



Keynote Sponsored by:


Keynote Sponsor - Introduction by;


Jay Stevens 
Vice-President and General Manager, International

The Rubicon Project 


Charged with overseeing the international expansion efforts for the Rubicon Project, Jay brings more than ten years of interactive marketing and international business experience to his position.  Before joining Rubicon in May of 2009, Jay served as the SVP of Audience at MySpace.  He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company.


Prior to joining MySpace in February of 2006, Jay served as the director of International for Silverpop, the leading email marketing software and services provider and greenfielded their business into the UK.  He previously was a member of the founding team and served as the director of marketing for Radical Communication, where he drove the company's day to day marketing operations.   Jay began his career in interactive media in 1998 directing the digital marketing practice for AlexanderOgilvy Public Relations, managing the DoubleClick and RelevantKnowlege accounts for the leading technology marketing communications firm.  


Jay has most been recognized by the Evening Standard as one of the 1000 most influential Londoners, by Revolution Magazine as the 5th most influential person in digital media in the UK and by Advertising Age as one of the top 20 interactive marketers of the year in the United States.  He has also served as a press aide to former President Jimmy Carter and holds a B.A. in History from Emory University.


About the Keynote Sponsor:

The Rubicon Project is leading a revolution of the online advertising ecosystem through the innovation of a next-generation infrastructure and a powerful, open marketplace engineered to enable publishers to more effectively compete in today's market.