OPS Market Morning Keynote: Martin Kelly, Infectious Media

February 09, 2012—2:20 pm

Session Title: Real Time Bidding: The Future of Display 
The Real Time Bidding (RTB) market has been one of the stand-outs of the digital eco-system in 2011 and looks set to dominate the agenda in 2012 - but is it the future for Display? 
About the Speaker

Martin Kelly

Co-Founder and Managing Partner
Infectious Media


Martin Kelly, Co-founder and Managing Partner at Infectious Media leads this session looking at the RTB marketplace and what it's achieved so far in it's relatively short lifespan - is it the future for Display? What are the limits of RTB? Have we even scratched the limits as to it's potential?

Martin started his career as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions in 2000. Prior to founding Infectious Media, Martin was Board Media Director of Agency Republic, an Omnicom agency, and was voted as one of the UK's top digital media planners in a survey by Campaign Magazine.


Keynote Sponsored by:





Sponsor Intro Title: The future of advertising: How digital branding will shift budgets from TV to online


A revolution is upon us as major brands start to realize that there are far bigger goals in online advertising than to hunt down performance criteria such as improved click-rates or conversions. In order to address audiences efficiently and with the same benchmarks as classic media, targeting infrastructures and the intelligent use of data are key. We need to seed the campaign messages in the user's minds.


Keynote Sponsor - Introduction by; 


Karim H. Attia

CBDO & chairman



Attia has been active in the advertising and communications industry for more than 20 years. As CBDO and chairman of nugg.ad he is responsible for the area of business development. 

At the core of his work is the strengthening of digital brand communication by means of constant product innovation on the basis of nugg.ad’s technology. Between 1999 and 2009, the qualified IT engineer built up one of Germany’s leading marketing agencies, XENION. 

Following the successful sale of XENION to the Aegis Media group in 2004, he co-founded their digital network Isobar, and established the network in Central and Eastern Europe as a member of the Isobar Global Management Team. 

In 2007, Attia created FOMA, the association of online media agencies, and acted as its spokesman until 2010. He is also involved in diverse committees of the BVDW (federal digital economy association), the AGOF (working group for online media research) and the IVW (information group for establishing the distribution of advertising) and, as a business angel, supports innovative concepts and committed teams in the field of digital media.


About the Sponsor:

nugg.ad AG is the leading provider of solutions to manage brand advertising and data distribution in digital media.

nugg.ad makes it possible for advertisers, media agencies and marketers to measure and significantly increase the brand effectiveness of their ads. The unique approach of Predictive Behavioural Targeting makes it possible to enrich simple usage data with market-research data on socio-demographics, product interests and lifestyles. This process utilises statistical predictions without using any data that can be traced directly to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). 

In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL. 

The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. 

In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, London and Amsterdam