Opportunities in an Inefficient Marketplace

November 11, 2013—2:10 pm

Digital media veteran and Technorati Executive Chairman Richard Jalichandra offers a holistic look at the development of digital advertising, including:

  • The technical holes and inefficiencies in the relationship between DSPs/demand and supply/SSP/exchanges;
  • Opportunities created in the inherent inefficiencies of media today, particularly with respect to optimization of remnant and RTB;
  • Finding the right balance between programmatic and direct sold media (also trends & where equilibrium may lie);
  • Employing native and custom to increase the value of media; and
  • The rising demand for cross-screen solutions