Operation Vendor Assessment

August 18, 2014—5:50 pm

If only choosing the right service provider was as easy as eeny meeny minnie moe. Nope, evaluating how your department’s needs line up with service providers’ offerings can be an exhausting process, made all the more draining by the number of tools required to fill out your tech stack. However, developing a streamlined vendor assessment program that can be easily modified for specialization – e.g., SSPs, mobile ad servers and, of course, viewability – is a viable process to find appropriate providers while saving time and resources. Anna Wilson will detail Pandora’s vendor assessment strategy and share how other publishers can get similar systems up and running.