On the Flip Side: What to Know About Agency Ad Ops
August 24, 2015—1:20 pm
The workings of the media agency may seem confounding, with planners, buyers and other odd creatures. Agency ad operations is not just the stuff of fairy tales, but what does it actually do? Mitch Weinstein, SVP Managing Partner of Ad Operations at MAGNA GLOBAL, is glad you asked. During this keynote, the industry veteran will describe the roles and responsibilities of contemporary agency ops, with particular emphasis on team structure, inter-departmental relationships and vendor management. In addition, Weinstein will compare and contrast agency and publisher approaches on the issues du jour – e.g., viewability and ad blocking – and examine whether the buy and sell sides can find common ground for the betterment of the industry.